Mourad Mesellaty
THE MICHAEL JACKSON VIDEO VANGUARD AWARD IS GONE !
If you recall, last year VMA (Video Music Awards) dropped Michael Jackson name from “Michael Jackson Video Vanguard Award” following “Leaving Neverland” and the channel got a lot of back lash from it.
Well, in this year VMA which was clearly pre-recorded and winners were clearly decided before hand (like that they could perform on stage with no crowd) MTV and VMA completely changed the award to MTV Tricon Award which Gaga won last night!
It seems that MTV, who would have been nothing without the breakthrough of Michael Jackson’s videos, has decided to completely detached themselves from Michael Jackson based on false accusations.
With the change of the music industry and the less importance in the music video as a support marketing tool to promote music, is this anyway a sign of the end of MTV and VMA? Is dropping Michael Jackson’s name from the award will mark the end of the channel and its purpose?
In a way, we hope so. MTV is part of a glorious past for the music industry but the relevance of music video is just secondary in a world of streaming and consuming music like no tomorrow. Artists are making music at a rapid pace to stay relevant in a world where young music lovers are easily bored and always in a search for the next best thing.
While Michael Jackson’s short films were made with care and love for the art, they will stand the passing of time and stay in the history books. The future of MTV is less glamorous.
So do we need to be infuriated by MTV’s move to remove Michael Jackson’s name? Maybe not! Michael Jackson made MTV what it was, in its whole glory. MTV is no longer that! MTV tries to stay relevant and try to be as politically correct in a world dominated by a “me too” movement that has been corrupted by many false allegations in a monetary gain. MTV is no longer taking risks or recognizing artists that are taking those risks. MTV is now a follower of trends. MTV is no longer making trends. Like many award shows, the winners are no longer recognized for their talent but more for their popularity or how big the cheque was for their contribution to the award show. So do we really want Michael Jackson’s name to be attached to a fake, decadent and corrupted institution? I leave that to your own judgement but I made mine and the answer is hell to the no.
So thank you MTV for all your good work back in the days but today is the day I am saying goodbye to MTV and the VMAs. The lead of that coffin is closing slowly.
Source ; MJVibes
https://www.mjvibe.com/the-michael-jack ... d-is-gone/
